Short Takes: Juul Lawsuit

Too Little, Too Late

Just this september, 2022 Juul agreed to pay a total 440 million dollars to 33 different states for marketing to youth. Across the United States, there are an additional 4,013 individual lawsuits against Juul for marketing to children and that number is growing.

It isn’t enough. Juul targeted children with deceptive and manipulative marketing practices. Through Juul’s and other vaping company’s efforts nicotine use has reversed from declining to skyrocketing. Juul has poisoned a generation. The FDA tried to completely stop Juul from selling products this last July. The courts rejected the proposal, but they shouldn’t have. A company that does this shouldn’t be allowed to exist. And it should have been stopped back in 2015.


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